Buying Alts Shops Was the First Step. Next Step: Selling Alts

Shops that have acquired alternatives capabilities or managers in recent years are working to overcome a new set of adoption pain points: training salespeople and advisors so they can get alts into the hands of the right investors. Alts have historically been geared toward ultra-high-net-worth clients, and developing relationships with advisors that serve that market is extremely difficult, said Neil Bathon, founder and partner at FUSE Research Network.

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Article published on January 3, 2023